Social Media 

HAVING A PRESENCE ON SOCIAL MEDIA IS OFTEN CRUCIAL FOR A SUCCESSFUL BUSINESS

Last year, around 4.2 billion people used some form of social media. If you can’t be seen, you don’t exist, and having a presence on social media is often crucial for a successful business. Social media allows your company to strengthen its brand, reach out with messages, and create relationships with new and existing customers.

Consumers not only expect updated opening hours, visiting addresses, and phone numbers but can also ask questions and receive relevant content. We at URSUS help you get a presence on social media in the channel that is most effective for you.

SELECT THE CORRECT CHANNEL

The different channels are relevant for different companies; therefore, knowing which channel is most effective for your particular company is essential. A B2B solution might not put all its resources into TikTok, while a food influencer who wants to reach out with his recipes doesn’t need to spend his money on LinkedIn ads.

Knowing how to adapt the message and to whom is not always the easiest given that there are so many options today. That’s why we at URSUS exist as a helping hand to navigate you correctly through the world of Social Media.

WHAT SOCIAL MEDIA ARE THERE?

Some describe Facebook as social media for boomers, but the fact remains that it is by far the most used social media, with more than 2 billion registered users. This means that more than every fourth person on earth has a Facebook account.

TikTok is the fastest-growing social media while Instagram is extremely popular where images are shared. Furthermore, Twitter, YouTube, Snapchat, and LinkedIn are available options.

Find tips in our article on how to boost your business with social networks.