WHAT BENEFITS CAN YOU GET WITH E-MAIL MARKETING?

Email is one of the communication channels that has grown enormously in recent years. It is not particularly surprising as it is a cost-effective way of keeping in touch with existing customers and, at the same time, reaching out to potential new customers. There are several reasons why email marketing is a good alternative in your marketing. We are more than happy to help you get started with your email marketing.

COMMUNICATION THAT IS CONTROLLED AND MEASURABLE

About six percent of your Social Media followers typically see a post from a business page. The algorithms reward only the posts that generate the most decisive engagement, while others are hidden in the feed. Regarding email, approximately 90% of all emails are delivered to the recipient. Through e-mail, it is up to the recipient to decide what to read.

This results in higher measurability as it is possible to track who opened the email, who the person is, and what response each email has. This makes it easier to adapt the content based on the emails that give the best response.

A HIGH CLICK RATE IS AN ADVANTAGE

An e-mail has a significantly higher click-through rate than social media, where e-mail has about three times the click-through rate. For emails, it is around 3.5%. There is thus a greater chance that someone will click on the email, which will lead to traffic.

If you are more interested in email marketing and how your company can use this, you are more than happy to contact us. We have several solutions and produce everything from the text in the email to the campaign’s design, layout, and form.

Friendly to your pocket...

Profitable and measurable ROI

Email marketing is a profitable strategy with a high return on investment (ROI). It incurs minimal expenses compared to traditional marketing methods, and automation tools enable efficient management of large campaigns.

At its core, email marketing allows businesses to engage customers personally, build loyalty, and achieve impressive ROI through profitable campaigns and measurable results.